On 6th May the Ferrari Store had its Grand Opening on Regent St, London. It was a massive media event and Strider were granted full access to film
the whole event. Following a parade of 13 Ferraris from Waterloo Place to the
store, Kimi Räikkönen was there to cut the ribbon and hold a press conference.
Other people in attendance included Formula One legend Jackie Stewart and
Ferrari's Senior Vice President Dany Bahar.